Arctic Ready and the accompanying “Let’s Go!” campaign is an elaborate hoax from Greenpeace and The Yes Lab aimed to increase awareness of Shell’s contentious plan to drill in the Arctic.
The groups have harnessed social media, online video and gaming in a full-blown assault on Shell, which plans to begin exploratory drilling in the Beaufort and Chukchi seas.
Tags: enviroment corporation awesome fighting back arctic internet
My other tumblr.
Follow me on Twitter.
I'm obsessed with Pintrest.
I keep meaning to make videos.
Powered by Tumblr. Minimal Theme designed by Artur Kim.